![]() 35 South, the gateway to now infamous Seaside Heights, it’s no wonder the store requires a minimum of 15 employees on the floor at any given time. Opened by Bill Lammer in 1974 as a bike shop, Brave New World Surf Shop in Point Pleasant Beach, NJ, has exploded to stock everything from apparel, footwear and sunglasses to surfboards, skateboards and décor-bikes sold separately. ![]() ![]() The one thing Brave New World offered in its fledgling years may be the one thing that no longer appears in the store’s merchandise mix.
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